Striding Edge developed a newsletter with a strong look and powerful content that gave a voice to the children and parents being helped by the charity. The stories showed how donations to the charity could be used to help more children and featured successful fundraising by volunteers. Each newsletter was sent with a covering letter from a parent who’d been helped by the charity.

There have now been a number of issues of React news and all have proved to be affective fundraising products. One particular success of the newsletters has been their use in recruiting new supporters as part of local door drop campaigns.

"We just wanted to be with our baby for what ever time she had left."

Lorriane, React parent

Sometimes all it takes is to let a story speak for itself.

Lorraine and Chris' daughter Lauren was struggling for life even before she was born. React made sure both parents were able to be at her side for the three weeks she had lived. They told their story to Striding Edge soothers could understand the value of the charity's work.

Making room for the testimonies of parents has helped us to produce React newsletters that truthfully convey the enormous emotional and financial strains parents face in caring for a terminally ill child.